Lego Brand Retail Store Set 40528 GWP New Factory Sealed in Box

About this deal

LEGO set 40528, the LEGO Brand Retail Store, is a promotional set released in 2022, continuing a tradition of over a decade of commemorating grand openings of new LEGO brand stores. It was originally given as a gift with purchase (GWP) to qualifying customers at new store opening celebrations, with a minimum spend of US $125 / UK £125. The set contains 402 pieces and features a larger floor plan than its predecessor, packed with detail in a compact microscale design. Highlights include brick-built doors beneath the iconic LEGO sign, potted plants and greenery around the storefront, and a sticker sheet full of tiny box art representing sets displayed inside the store. Details such as a loading dock and storeroom add an impressive level of immersion. Recommended for ages 10 and up, this now-retired promotional set is a sought-after collector's piece for LEGO enthusiasts.